Seth Godin Has An Idea for You

He thinks real estate brokers should start local newspapers: What should not-so-busy real estate brokers do? Why not start a local newspaper? Here’s how I would do it. Assume you’ve got six people in your office. Each person is responsible to do two things each day: Interview a local business, a local student or a … Read more

In Which GaryVee Entertains, But Does Not Convince

Gary Vaynerchuk, of Wine Library, is a tremendously entertaining speaker. And he spoke at Inman NY this past week. While we wait for the official video from the good people of Inman, I found this… what do you call it, bootleg conference speaker video? on this blog post by Sue Adler, a realtor who actually … Read more

Realtors vs. Lawyers: Social Media

While I managed to escape the fate of practicing law (except for a summer experience, which is to actual legal practice as Barbados is to Mogadishu), I still have a great deal of affection for, and interest in, the business of law practice. In fact, I wrote an entire series musing on whether real estate … Read more

Fred Astaire, Gene Kelly, and Real Estate Marketing

I’m reasonably sure that none of you currently reading this has ever thought that those three terms belong together. But they do! Recently, I got into a discussion with the inimitable Teri Lussier about Fred Astaire vs. Gene Kelly. Well… to be fair, it wasn’t much of a discussion. More of Teri beating me about … Read more

Tackling the Future of Real Estate Brokerage

I was tempted to jump in after part 1, when Danilo Bogdanovic threw down the gauntlet. But man, am I glad I waited until he was all done with his series on the future of real estate brokerage. You really owe it to yourself to read the whole series: Part 1, Part 2, and Part … Read more

You Don’t Know What You Have Until You Lose It

Ines asks a fantastic question: What would happen to your business if your blog or favorite Social Media Site were to disappear tomorrow? Her entire post is worth reading, as it relates quite a bit to disaster recovery, data security, and copyright maintenance.  All worthwhile things to think about. My followup question is: What if … Read more

You Don't Know What You Have Until You Lose It

Ines asks a fantastic question: What would happen to your business if your blog or favorite Social Media Site were to disappear tomorrow? Her entire post is worth reading, as it relates quite a bit to disaster recovery, data security, and copyright maintenance.  All worthwhile things to think about. My followup question is: What if … Read more

Starbucks vs. Twitter

So my post about Twitter is generating a fair amount of commentary from readers.  The general tone appears to be that while one shouldn’t Twitter just to generate additional business, it’s still worth doing for a variety of reasons, such as being Web 2.0 savvy, being in-touch with non-client business associates, and personal pleasure. Here’s … Read more

Questions for the Twittering Realtor

According to Forrester Research, 6% of Americans use Twitter. Robert Scoble calls bullshit: There is ABSOLUTELY NO WAY that many people are using Twitter. My data shows that the regular users are between 50,000 and 300,000. A high percentage of which are outside the United States. That doesn’t come anywhere close to the numbers required … Read more