In part 1 of this series, we discussed Information Operations and the importance of integrity in counterinsurgency strategy. I took lessons from the U.S. Military, and the author of those doctrines Gen. David Petraeus, and applied them to the real estate industry. In this installment, I’d like to take a look at another key principle … Read more
It may be completely inappropriate to compare the life-and-death work of our military in Afghanistan to the buying and selling of real estate ensconced in our safety… but I could not help but read this with interest: We also must strive to be first with the truth. We need to beat the insurgents and extremists … Read more
Ash nazg durbatulûk, ash nazg gimbatul, ash nazg thrakatulûk, agh burzum-ishi krimpatul. One ring to rule them all, one ring to find them, one ring to bring them all, and in the darkness bind them. Twitter, some say, is a useless waste of time. That’s often true. But then, sometimes, it’s really kinda fun and … Read more
Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning. – Sir Winston Churchill . One of the true pioneers of the new generation of real estate companies, Redfin, has launched a new partner program: Redfin released a sprawling, glorious update … Read more
After a recent Lucky Strike Social Media Club dinner — the very first one, as a matter of fact, in which the club was formed — I had the pleasure of riding in a car with two realestistas. Sarah Bandy (@sarahbandy) and Perri Feldman (@perrifeldman) are two NJ-based realtors who are just a joy to … Read more
Last week, I had an opportunity to attend an extraordinary meeting with some of the most senior people at NAR, on the topic of social media. I have to thank Jim Duncan for putting the meeting together, and of course, I am grateful to the leadership at NAR for being willing to listen to a … Read more
Last week, I had an opportunity to attend an extraordinary meeting with some of the most senior people at NAR, on the topic of social media. I have to thank Jim Duncan for putting the meeting together, and of course, I am grateful to the leadership at NAR for being willing to listen to a … Read more
Lawyers — probably the most risk-averse group of human beings on the planet by training, vocation, and personality — are starting to embrace social media and web marketing principles. There are some rather interesting lessons from that world for realestistas. For example, this article from Lawyers USA (h/t What About Clients?) titled, “Are you overlooking … Read more
One of the “risks” of having a company blog or company social media operation of any kind is that someone will come on your blog, your Facebook page, or whatever, and just trash you. Most of the advice on dealing with negativity is to “address it”. For example, here’s a post from MarketingProfsDaily on handling … Read more