Here, There Be Monsters

First day, first session of RE Blog World, and Mariana Wagner is giving a great talk on taking someone from a random click to a closed customer. The talk itself is really solid, and Marianna is an engaging, conversational speaker. The session is being videotaped, so I’m sure RE Blog World will be posting it … Read more

Zillow's Newspaper Gambit: A Possible Parallel

Eric Blackwell of Bloodhound picks up on this story that Zillow has entered into a relationship with a number of newspapers and asks a series of pointed questions. The comments section has some hot and heavy action going on therein, and it makes for an entertaining read. I saw this deal cross the news earlier … Read more

Speaking of Ogilvy…

I’ve referenced David Ogilvy, the founder of Ogilvy & Mather, a number of times.  His book, Confessions of an Advertising Man, is one of the wittiest and yet most influential books I have read.  I recently ran across a webpage of “Ogilvyisms” — sayings and quotes from David Ogilvy — that I found absolutely fascinating.  … Read more

Zipvo Revisited: Zipvoplatinum, Business Models, and a Q&A

Greg Afarian of Zipvo.com was kind enough to alert me in the comments section of my original post on Zipvo that they are about to announce Zipvo Platinum: I wanted to get back to you about our “incredibly flawed business model”. We are revealing http://zipvoplatinum.com/ after MANY months of production. We have kept ZIPVO Platinum … Read more

Three Thoughts On Local Blogging

I wrote a longer piece on the OnBlog recently about this topic, but in light of this and this, I thought it worth revisiting the issue in plainer language and shorter sentences. 🙂 1.  If your “local blog” is of little interest to people who actually live in your “locale”, then guess what?  It ain’t … Read more

Sex Sells: An Amusing Idea, With a Point

This post by Joe Ferrara made me laugh out loud.  Seriously, I don’t know where Joe finds such interesting nuggets.  You want to check it out.  Don’t believe me?  Okay, here’s a peek: For some reason, this reminded me of the rather interesting conversation that Joe, Jessie Beaudoin, and I think Jeff Corbett and Henry … Read more

Imagining the Future, Part 4: Specialization for Domination

“One man cannot practice many arts with success.” – Plato Welcome to Part 4 of this series of too-many-words. Here are the links to previous parts: 1, 2, 3. Let us review the situation. Upon deciding that the law firm (although not lawyers themselves perhaps) is a fine model for real estate, you have banded … Read more

To Hunt Elephants, You Need An Elephant Gun

The conversations continue. It appears there are a whole bunch of folks who want to talk about the future of listings. And rightfully so — listings are important to the modern practice of real estate. The latest salvo marks the return of David Harris of Geek Estate to blogging, and it’s a good one. Read … Read more