David Armano (@armano) has a provocative post up asking whether a company’s social media leader should be heavily involved in social media — what he calls “eating your own dogfood”: But if you dig a little, you’ll often times find that some (not all) of the people placed in these positions have very small “footprints” … Read more
Thanks to Greg Afarian (@zipvogreg) of Zipvo, there’s apparently video evidence of my session at REBarCamp Philadelphia. It was a great and fun session, and I hoped it would be useful to people who attended. For more information on NetPromoter Score and Real Estate, you can check out the page on 7DS: www.7dsassociates.com/RENPS. Thanks again … Read more
Back in April, I took part in a really fun panel discussion about social media in real estate hosted by GreenPearl, and moderated by Allie Herzog of Quinn & Co. She put up a post describing the panel, and put video footage of the panel. Here’s the first part of the video (from GreenPearl’s YouTube … Read more
[UPDATE: The text of Standard of Practice 15-2 has been released. Please see below the fold.] According to Ben Martin of the Virginia Association of REALTORS over at VARBuzz.com, NAR has released a new Code of Ethics: Standard of Practice 15-2 was amended and a new Standard of Practice was approved to strengthen members’ obligations … Read more
In my past writings, I’ve written about the seismic shift going on in the real estate brokerage industry from the perspective of Big Brokers and Big Brands. You can find those writings here (and the parts linked there), here, here, and here. At the same time, I’ve always wanted to write the other side of … Read more
If you’re on the RE.net, then you know that the hottest topic within the community right now is the issue of NAR’s ruling that search engines are no different from scrapers. Even my post on this blog talking about social media process using just the NAR handling of the issue as an example got enormous … Read more
Last night, I got into an interesting debate over Twitter with Ari Herzog among others over the topic of whether social media is MEDIA. Because Twitter isn’t really the appropriate forum for laying out one’s arguments, I thought to transfer it here in hopes of advancing it some. Or at least getting my thoughts down. … Read more
Back when Todd Carpenter was applying for the position of Social Media Manager at the National Association of REALTORS, I endorsed him with reservations. Those reservations had nothing to do with Todd, as he was (and is) perhaps the most qualified person to head up social media strategy for NAR. When he got the position, … Read more
Benn Rosales (@agentgenius) is one of the smartest guys working in real estate and social media today, and as the proprietor (?? – maybe czar? emperor?) of AgentGenius, one of the best real-estate industry sites out there, he brings a great deal of credibility to everything he says. A few months ago, he and I … Read more