Blogging is Forever: Branding vs. Lead Generation

I believe in zeitgeist.  Things seem to happen in groups, where one conversation is followed by another on a similar vein. Last night, I have a great conversation with Stacey Harmon about a presentation she’s giving to realtors on the value of social media for real estate.  We explore the difference between branding and lead … Read more

Repositioning vs. Reengineering: Real Estate Brokerage

Marc Davison (@1000wattmarc) of 1000watt Consulting is one of the top thinkers and one of the most compelling writers in our industry, and his latest posts on the future of brokerage are examples of why one might think of Marc as Master Yoda of the Real Estate Jedi Academy.  You can read part 1 here, … Read more

Thoughts on Social Media and Branding

At the recent REBarCamp Orange County, I found myself staring at the board listing the sessions and enjoying the wonder of discovery.  The discovery was that apparently, I was supposed to be leading a session with Stacey Harmon on “Social Media and Branding”.  As they say, anything and everything could happen at a BarCamp.  That … Read more

Design vs. Technology: A Provocative View

From the web publication (seems rude to call it a “blog”) @Issue comes this provocative article about the business value of design, which ends with this astonishing statement: [Design is] the accelerator for the company car, the power train for sustainable profits: design drives innovation; innovation powers brand; brand builds loyalty; and loyalty sustains profits. … Read more

John L. Scott's (Mis-)Adventures in Social Networking

The Seattle-based brokerage John L. Scott has waded into social networking waters in a pretty significant way with JLSconnect — a brand new service based on Microsoft’s Live platform.  From the news release: JLSconnect augments the previous “Property Tracker” service found on www.JohnLScott.com which provides the ability for individuals to log in and save “favorite” … Read more