Customer Wooing Illustrated (And Social Media?)

One of the finest online journals around is @Issue, which usually deals with topics surrounding design but with strong forays into advertising, marketing, and branding. I make sure to check up on it periodically, because of gems like this: This amusing graphic is from Marty Neumeier‘s book Zag: The No. 1 Strategy of High-Performance Brands … Read more

Why Social Media Might Be All Hype After All

In my Top Nine Things I’ve Learned at BlogWorld post, I wrote: Many social media professionals talk as if social media is the future of media, then act exactly the opposite when camera crews show up. I can’t forget the moment.  Due to some deadlines, I excused myself from a session to get some work … Read more

Reflections from REBlogWorld '09: Branding in the Social Age

Greetings from Las Vegas — I’m not sure what time it is, even though I’ve been fully awake for, oh, a few hours.  But some of the discussions at REBlogWorld 2009 have been so great that I wanted to get something posted now. One of the more interesting sessions for me personally was the Branding … Read more

On Marketing Strategy: Answers to Critics

So now that Benn Rosales of AgentGenius has jumped into the fray with his latest post, which comes on the heels of Jim Marks’s critique of my Inman column (subscribers only), I figure it might be good to consolidate my responses here.  And this is not to mention the various commenters on the Inman post, … Read more

Is There a Financial Benefit to Using a Realtor?

It’s a very personal, a very important thing. Hell, it’s a family motto. Are you ready, Jerry?  I wanna make sure you’re ready, brother. Here it is: Show me the money. – Rod Tidwell, Jerry Maguire I was recently researching a somewhat different topic (deflation, inflation, and price sensitivity in real estate) when I came … Read more

Clients, Consumers, Information: Dialogue on My Inman Column

As expected, my latest Inman column brought out only wide agreement and headnodding.  Positively sleepy comments section there.  NOT.  Go read it fast, or better yet, go be a subscriber so Inman can continue to pay me for my ramblings.  (LOOK! A COMMERCIAL PITCH!) First of all, I owe a word of thanks to everyone … Read more