Marc Davison (@1000wattmarc) of 1000watt Consulting is one of the top thinkers and one of the most compelling writers in our industry, and his latest posts on the future of brokerage are examples of why one might think of Marc as Master Yoda of the Real Estate Jedi Academy. You can read part 1 here, … Read more
At last. We have arrived at the destination of this series. (See parts 1, 2, 3, and 4). In Part 2 of this series, I spoke at length about institutional CRM and why that can be an unbeatable competitive advantage when properly implemented and used. In Part 3, we examined whether an institutionalized brokerage could … Read more
So earlier tonight, I asked a simple question on Twitter: Question: How many of you Realtors have a business plan? How many years does it cover? The answers I got were somewhat amazing. The replies ranged from “I have a 1-year, 3-year, and 5-year business plans” to “Business plans are too complicated”. What an amazing … Read more
Just thought some of you might want to check out this new post over on 7DS Associates blog: The annual Brokerage Performance Report put together by REALTrends is one of the most useful and important studies for the real estate brokerage industry. Unfortunately, the last report was released in 2007, and nothing has been released … Read more
The annual Brokerage Performance Report put together by REALTrends is one of the most useful and important studies for the real estate brokerage industry. Unfortunately, the last report was released in 2007, and nothing has been released since then. The trouble with the 2007 Report, as valuable as it is, is that it uses 2006 … Read more
(Part 1, 2, and 3 of the Lessons from Counterinsurgency Series) Final Thoughts from Gen. Petraeus Finally, we always must strive to learn and adapt. The situation in Afghanistan has changed significantly in the past several years and it continues to evolve. This makes it incumbent on us to assess the situation continually and to … Read more
In part 1, I argued that we are living through a “post-middle” era as far as marketing is concerned, where consumers can be divided into either Thrift-minded, or Aspirational. Then in part 2, I examined some ideas for how realtors might think about marketing homes for sale given that consumers are either driven by price … Read more
Brian Boero of 1000watt recounts a dinner conversation and throws down some challenging questions and assertions: This particular debate centered on the following question: “Have we reached the end of the real estate story now that FSBOs and discounting have lost their menace?” As Brian puts it, there were two camps, comprised of him in … Read more
One of the most valuable pieces of data in our industry, I think, is the annual Power Broker Report and Survey conducted by RISMedia. The 2008 edition is no exception, and is available here. I highly recommend it if you’re interested in our industry as a whole. I like to play with the numbers as … Read more